The Analysis of the Core Value and Marketing Strategy of Lululemon

Lululemon holds offline activities designed for different types of sports lovers to communicate with each other and acquire professional information from specialists in the field. This paper is going discuss Lululemon’s actions on promotion sales, representative marketing strategies, an additional assessment all strengths, weaknesses, opportunities threats aspects. In order obtain a relatively objective perception core values brand effectiveness strategies used by Lululemon, questionnaire conducted collect quantitative data these points. Despite original utility designs its products, commitments such as sustainability realization racially diverse representation contribute purchase products irreplaceable status taken up market, especially yoga apparel equipment. It also evident that has succeeded receiving stable revenue help directly operated websites after pandemic outbreak, which can be considered threat competitors. During SWOT analysis, great potential firm activated factors including solid relationship customers interpretation brand’s while promoting are shown, accompanied existing weaknesses posed competitors industry. Recommendations, using big analyze detailed characteristics targeted customers, introduced.